Virginia Beach | Town Center

Check out our Brazilian Wax & Sugar Salon in Virginia Beach.

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Address

4505 Columbus St,
Unit 111,
Virginia Beach, Virginia 23462

Hours

Monday: Closed
Tuesday: 9:00am - 8:00pm
Wednesday: 9:00am - 8:00pm
Thursday: 9:00am - 8:00pm
Friday: 9:00am - 8:00pm
Saturday: 9:00am - 5:00pm
Sunday: 9:00am - 3:00pm

Text to Book: (757) 563-1153

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 More about

Our Town Center Location

Our Virginia Beach Town Center location is located at 4505 Columbus St, Unit 111, Virginia Beach, Virginia 23462. Our waxing services including Brazilian and full body waxing in both regular and sugar wax for men and women. We also offer Brazilian enzyme treatment, and intimate lightening treatments.

Our Estheticians in Virginia Beach are highly skilled in Brazilian Waxing, Brazilian Sugaring, and all types of bikini and full body waxing. Their training goes above and beyond aesthetics school. All of our aestheticians go through a 3-month program to become certified in our unique sugaring technique. We have high standards when it comes to waxing, cleanliness, and customer service so we can provide you with the best possible experience!

If it’s your first time coming to Hello Sugar or your first time getting waxed, visit our first-timers page where we go over everything you need to know about how to prepare for your appointment, what to expect during your appointment, and helpful tips that you can do after your appointment to get the best possible results! If you have any questions or concerns please text (757) 563-1153 to be connected with a receptionist immediately. We look forward to becoming your number one go-to for all your waxing and skincare needs!

Our Mission and Values

Hello Sugar was built on the belief that everyone deserves a comfortable, respectful, and uplifting self-care experience. Our mission is to provide consistent, high-quality waxing and sugaring services in a space rooted in respect, honesty, education, and inclusivity.

Our aestheticians take the time to explain the process, answer questions, and share after-care tips so you feel informed and confident from start to finish. We’re committed to transparency, gentle techniques, and high standards—ensuring you always know you’re in good hands.

Across all Hello Sugar locations, our values stay the same—accountability, kindness, and a little bit of fun. At our Virginia Beach | Town Center location, those values guide every appointment, creating an environment where new guests and regulars alike feel welcome and cared for.

Here, we believe self-care should feel supportive, empowering, and even enjoyable—not intimidating. And we’re proud to bring that experience to our Virginia Beach community.

Why Choose Hello Sugar?

Choosing Hello Sugar Virginia Beach means choosing comfort, consistency, and genuinely friendly service. Our talented aestheticians specialize in both waxing and sugaring, using refined techniques and gentle products that help minimize discomfort and maximize results.

Clients love the warmth of our team, the relaxed atmosphere, and the way we explain everything clearly—especially for those new to waxing. Whether you’re visiting once or joining our community long-term, you’ll experience the same thoughtful approach that keeps clients coming back.

Our affordable membership options make routine waxing accessible, while helpful text reminders make scheduling easy. And no matter what service you choose, one thing stays the same across every appointment and every location—our commitment to making sure “It hurts less here.”

At Hello Sugar Virginia Beach, you’re more than just an appointment. You’re part of a community built on comfort, confidence, and care.

Our Services

Hello Sugar Virginia Beach | Town Center offers a full range of professional waxing and sugaring services for all genders, preferences, and skin types. Whether you’re preparing for a special event or maintaining your regular routine, our aestheticians are here to help you feel smooth, confident, and cared for.

Our most popular services include Brazilian and bikini waxing, full-body sugaring, and facial waxing for brows, lips, and chin. Each treatment uses high-quality products and thoughtful techniques designed to keep your skin healthy and comfortable. We also offer a selection of skincare and beauty services, all listed in detail on our website.

Visit us at 4505 Columbus St, Unit 111, Virginia Beach, VA 23462, or call +1 (757) 563-1153 to book your appointment. You can also reserve your spot online anytime for a seamless, stress-free experience.

At Hello Sugar Virginia Beach, we’re here to make self-care simple, welcoming, and genuinely enjoyable—because when it comes to waxing and sugaring, it hurts less here.

Book your appointment today and discover why it truly hurts less here.